What Defines the Infrico VBR Refrigerated Patisserie Display Merchandiser Range as a Commercial Choice for UK Front-of-House Counters?
The Infrico VBR refrigerated patisserie display merchandiser range is designed for bakeries, cafés and dessert-led hospitality venues that want chilled cakes, pastries and delicatessen items merchandised in a premium, customer-facing format. With an AISI 304 stainless steel deck and upper worktop, elegant front hinged glass and refined profiles, these free-standing displays combine reliable patisserie refrigeration with a refined aesthetic that suits modern UK coffee shops, hotel lounges and artisan bakery counters. Operating between +4 °C and +8 °C with ventilated cooling and automatic control, the VBR range delivers stable chilled presentation so British catering operations can showcase delicate products confidently throughout the trading day.
How Does the Infrico VBR Refrigerated Patisserie Display Merchandiser Range Deliver Reliable Chilled Performance and Product Protection?
The Infrico VBR refrigerated patisserie display merchandiser range uses a ventilated refrigeration system with automatic operation (feature) to circulate cool air evenly around every shelf (function), helping cakes, pastries and chilled desserts maintain their shape, texture and food-safe temperature even during busy service (benefit). Operating in the +4 °C to +8 °C band (feature), the display provides ideal conditions for cream-filled patisserie, deli plates and confectionery (function), so UK operators can keep premium products fresh and appealing for longer (benefit). The use of R290 refrigerant and efficient components (feature) supports energy-conscious operation in line with modern European standards (function), helping British businesses control running costs while still delivering high-quality chilled presentation (benefit). With a simple 13-amp plug supply (feature), the units are plug-and-play on typical UK electrical circuits (function), allowing quick commissioning during refits or new openings (benefit).
Which Construction Features Make the Infrico VBR Refrigerated Patisserie Display Merchandiser Range Suitable for Heavy-Duty UK Bakery and Café Use?
The Infrico VBR refrigerated patisserie display merchandiser range is built with an AISI 304 stainless steel deck and upper worktop (feature), providing a robust, food-safe base that resists corrosion and staining from syrups, creams and glazes (function), ensuring long-term durability and a hygienic surface in busy UK bakery environments (benefit). Front hinged tempered glass (feature) offers strength and safety while giving staff easy access for loading and arranging displays (function), helping operators maintain impeccable presentation without compromising on customer visibility (benefit). Anodised aluminium profiles (feature) frame the cabinet with a premium, modern look (function), allowing the display to sit comfortably alongside other high-spec front-of-house fixtures in cafés, patisseries and hotel lounges (benefit). The availability of a choice of colour finishes with around 15 trim décor options (feature) means the VBR range can be tailored to brand colours or interior design schemes (function), helping UK operators create a cohesive visual identity at the counter (benefit).
How Does the Infrico VBR Refrigerated Patisserie Display Merchandiser Range Maintain Consistent Temperatures and Visual Impact?
The Infrico VBR refrigerated patisserie display merchandiser range is governed by a digital controller with temperature display (feature), allowing precise temperature adjustment and easy monitoring by staff (function), which supports UK food safety compliance and consistent product quality (benefit). LED lighting under each shelf (feature) illuminates every tier of the display with bright, even light (function), making pastries, cakes and chilled desserts look more appetising while also improving product visibility from a distance (benefit). A ventilated cooling system with automatic control (feature) helps avoid hot spots and glass misting (function), ensuring customers always have a clear view of the range and that chilled patisserie items remain within safe serving temperatures (benefit). Sliding doors to the rear (feature) give staff quick access for serving and restocking without opening the front glass (function), minimising cold air loss and keeping the customer-facing presentation undisturbed (benefit).
How Do the Infrico VBR12R and VBR18R Refrigerated Patisserie Display Merchandiser Models Suit Different UK Counter Layouts?
-
Infrico VBR12R 1310 mm wide refrigerated patisserie display merchandiser – With a width of around 1310 mm and a depth of 810 mm (feature), this model offers a compact yet generous display area for smaller bakeries, coffee shops and café counters (function), making it ideal where space is limited but a premium chilled patisserie presentation is still essential (benefit). Its size balances visibility and footprint, allowing operators to showcase a focused selection of signature cakes and desserts.
-
Infrico VBR18R 1935 mm wide refrigerated patisserie display merchandiser – At approximately 1935 mm wide with the same 1300 mm height and 810 mm depth (feature), the VBR18R provides an extended display line suitable for high-volume patisseries, hotel buffets and busy dessert counters (function), giving space for a wider variety of cakes, tarts, plated desserts and deli items across three chilled shelves (benefit). The larger footprint enhances category separation, allowing operators to group items by type or dietary preference.
-
Multiplexible Infrico VBR refrigerated patisserie display merchandiser range – Both VBR12R and VBR18R are multiplexible, with 20 mm to be deducted from each side when multiplexing (feature), enabling multiple units to be banked together seamlessly in a continuous run (function), which is particularly valuable for large bakeries, supermarket patisserie departments and hotel dessert stations seeking a long, uninterrupted chilled counter (benefit).
Which Hygiene and Maintenance Features Help the Infrico VBR Refrigerated Patisserie Display Merchandiser Range Stay Clean and Operational?
The Infrico VBR refrigerated patisserie display merchandiser range has a stainless steel deck and smooth interior surfaces (feature), which are easy to wipe down and resistant to staining from glazes, fruit fillings and chocolate (function), enabling UK bakery teams to keep the display looking pristine throughout the day (benefit). Tempered front glass and anodised aluminium profiles (feature) withstand frequent cleaning with commercial food-safe cleaners (function), helping maintain clarity and a premium appearance over time (benefit). The ventilated refrigeration with automatic operation (feature) reduces frost build-up and condensation issues (function), cutting down on manual interventions and ensuring stable chilled conditions with minimal disruption (benefit). Easy rear access via sliding doors (feature) allows staff to rotate stock, remove trays and clean the interior without reaching across the customer-facing area (function), improving safety and efficiency while maintaining a professional presentation (benefit).
Which Everyday Use Cases Make the Infrico VBR Refrigerated Patisserie Display Merchandiser Range Ideal for UK Hospitality and Retail?
The Infrico VBR refrigerated patisserie display merchandiser range is perfectly suited to artisan bakeries, coffee shops and café chains that need to showcase fresh cakes, pastries and chilled desserts in a visually striking way (feature), helping drive impulse purchases and increase average spend per customer (function), which directly supports revenue growth (benefit). In hotel lounges and buffet areas, the VBR units can present plated desserts, mini patisserie and chilled breakfast items (feature), creating a refined focal point for self-service or staff-served stations (function) and elevating the perceived quality of the food offering (benefit). In deli counters and premium food halls, the ability to choose from multiple trim décor colours (feature) allows the VBR displays to integrate seamlessly with bespoke shopfitting schemes (function), reinforcing brand identity while providing reliable patisserie refrigeration for delicate, high-margin products (benefit).
Where Does the Infrico VBR Refrigerated Patisserie Display Merchandiser Range Fit Best Within UK Front-of-House Layouts?
The Infrico VBR refrigerated patisserie display merchandiser range is designed with a height of around 1300 mm and a depth of approximately 810 mm (feature), giving customers an unobstructed view of the display while keeping the counter low enough for staff to serve comfortably over the glass (function), which improves interaction and upselling opportunities at the point of sale (benefit). Positioned near the main till or along a dedicated bakery wall, the VBR12R and VBR18R create a natural destination for dessert selection (feature), guiding customer flow through the store (function) and helping UK operators maximise high-margin patisserie sales (benefit). In larger venues, multiplexed runs of VBR cabinets (feature) can form a continuous chilled patisserie line (function), supporting more complex layouts in hotels, food courts and destination cafés (benefit).
Why Should UK Bakeries and Hospitality Venues Choose the Infrico VBR Refrigerated Patisserie Display Merchandiser Range as Their Chilled Dessert Partner?
-
Premium chilled presentation – The combination of front hinged tempered glass, LED lighting under each shelf and refined anodised profiles (feature) creates a high-end display (function), helping patisserie, cakes and desserts look their best and encouraging impulse purchases in UK cafés and bakeries (benefit).
-
Reliable refrigerated performance – Ventilated cooling, +4 °C to +8 °C operation and R290 refrigerant (feature) deliver stable patisserie refrigeration (function), protecting delicate products and supporting food safety expectations in British hospitality (benefit).
-
Flexible sizing and multiplexing – The choice of VBR12R 1310 mm and VBR18R 1935 mm models with multiplexing capability (feature) allows operators to build anything from a compact dessert counter to a full-length patisserie run (function), matching capacity and footprint to their concept and space (benefit).
-
Customisable aesthetics and practical ownership – AISI 304 stainless steel, multiple trim décor colours and rear sliding doors with digital control (feature) combine attractive styling with easy daily operation and cleaning (function), giving UK businesses a long-term, brand-aligned solution backed by established European commercial refrigeration expertise (benefit).
For operators seeking a refined, reliable way to present chilled cakes, pastries and desserts at the front of house, the Infrico VBR refrigerated patisserie display merchandiser range offers a powerful blend of design, performance and practicality. By pairing stable ventilated refrigeration with flexible widths, multiplexing options and customisable finishes, these displays help British bakeries and hospitality venues turn their patisserie offer into a highly visible, profitable centrepiece.
