What Makes the Infrico VBR SS Refrigerated Open Front Merchandiser Range a Strong Choice for UK Grab-and-Go Displays?
The Infrico VBR SS refrigerated open front merchandiser range is designed for high-visibility, fast-access chilled display in busy UK cafés, coffee shops, canteens and convenience-style retail. With an open front for self-service, low-height format and a choice of widths from 998 mm to 1935 mm, these merchandisers make it easy for customers to see and reach chilled drinks, snacks and light meals while maintaining professional refrigeration performance. Built with an AISI 304 stainless steel deck and upper worktop plus anodised aluminium profiles, the Infrico VBR SS refrigerated open front merchandisers combine a durable food-safe structure with clean, contemporary styling suited to modern British front-of-house environments.
Available through established UK catering and refrigeration distributors, the Infrico VBR9SS, VBR12SS and VBR18SS models provide operators with a reliable, plug-and-play chilled retail merchandiser that fits naturally into self-service counters, grab-and-go islands and chilled walls where presentation, access and temperature control all matter.
How Does the Infrico VBR SS Refrigerated Open Front Merchandiser Range Deliver Consistent Chilled Performance for Self-Service?
The Infrico VBR SS refrigerated open front merchandiser range uses ventilated cooling to move chilled air uniformly across the deck and display shelves. This airflow helps maintain a stable holding temperature of approximately +4 °C to +8 °C, supporting safe display of dairy products, bottled soft drinks, juices, salads and wrapped snacks in high-traffic self-service zones. By circulating air evenly, the merchandisers reduce warm spots and keep products closer to their ideal serving temperature, even as customers frequently access the display.
Each open front merchandiser in the range operates on R290 refrigerant with an automatic refrigeration cycle, balancing reliable performance with sensible energy use. A digital controller with temperature display provides clear visibility of cabinet conditions, allowing staff to quickly verify settings and make adjustments where necessary to suit the product mix and ambient conditions in UK foodservice and retail environments.
Which Construction Features Give the Infrico VBR SS Refrigerated Open Front Merchandisers Long-Term Durability in UK Sites?
The Infrico VBR SS refrigerated open front merchandisers are built around an AISI 304 stainless steel deck and upper worktop, delivering a robust, corrosion-resistant platform capable of coping with constant loading, cleaning and customer interactions. This stainless steel surface is food-safe and easy to wipe down, making it well suited to front-of-house food retail in UK cafés, bakeries and contract catering outlets.
Supporting this is a framework of anodised aluminium profiles that offers strength with a refined finish, helping the merchandisers complement both contemporary and more traditional interiors. The overall cabinet design is conceived for everyday commercial use, with a structure that resists twisting and wear, ensuring the VBR SS refrigerated open front merchandiser range can withstand the demands of busy British grab-and-go operations over the long term.
How Do the Infrico VBR SS Refrigerated Open Front Merchandisers Maintain Temperature Control and Product Visibility?
An integrated digital controller with temperature display ensures operators can monitor and manage cabinet performance easily, helping maintain the recommended chilled range for packaged foods and drinks. The ventilated refrigeration system supports fast temperature recovery when the open front is in constant use, which is particularly important in high-footfall locations where stock is replenished regularly throughout the day.
To maximise visual appeal, the Infrico VBR SS refrigerated open front merchandiser range incorporates LED lighting under each shelf. This lighting highlights packaging, improves label legibility and draws customer attention to the chilled offer, supporting higher impulse sales. At closing time, the standard night blind can be pulled down to reduce temperature gain and energy use, helping maintain product integrity outside trading hours and easing the load on the refrigeration system.
How Do the VBR9SS, VBR12SS and VBR18SS Infrico Refrigerated Open Front Merchandisers Differ in Width and Application?
- VBR9SS 998 mm wide refrigerated open front merchandiser – At approximately 1300 mm high, 998 mm wide and 810 mm deep, this compact model suits small cafés, coffee bars, deli counters and micro grab-and-go points where space is limited but operators still want a professional open front chilled display. It offers a focused selection of chilled products without overwhelming tight floor plans.
- VBR12SS 1310 mm wide refrigerated open front merchandiser – With the same height and depth but a wider 1310 mm cabinet, the VBR12SS provides extra frontage and additional merchandising capacity. It is ideal for busier self-service counters, staff restaurants and school or college canteens that need to display more variety across multiple shelves while keeping the unit at a comfortable reach-in height for customers.
- VBR18SS 1935 mm wide refrigerated open front merchandiser – At around 1935 mm wide, this model delivers a substantial open front chilled run suitable for high-volume grab-and-go zones, food halls and larger contract catering operations. It allows operators to present a broad range of chilled drinks, snacks and light meals in one continuous display, enhancing category impact and simplifying customer choice.
All three models share a depth of 810 mm and a height of 1300 mm, allowing operators to choose the width that matches their available space and sales volumes while maintaining a consistent look and ergonomics across a site or multi-site estate.
Which Hygiene and Maintenance Details Help the Infrico VBR SS Refrigerated Open Front Merchandiser Range Stay Service-Ready?
The stainless steel deck and upper worktop on the Infrico VBR SS refrigerated open front merchandisers make it straightforward to clean spills and crumbs quickly, supporting high standards of hygiene in cafés, canteens and retail food halls. Smooth surfaces and accessible shelving help teams carry out daily cleaning routines with minimal disruption, keeping the display looking attractive and reassuring for customers.
The standard night blind not only improves energy efficiency outside trading hours but also assists in maintaining cleanliness by providing a physical barrier overnight. Automatic operation of the refrigeration system further reduces the need for manual intervention, while front-facing controls and a clear temperature display make routine checks and basic adjustments easy for staff, contributing to reliable day-to-day operation in UK sites.
Which Everyday Use Cases Make the Infrico VBR SS Refrigerated Open Front Merchandiser Range Ideal for UK Hospitality and Retail?
Infrico VBR SS refrigerated open front merchandisers are well suited to any environment where customers are invited to help themselves to chilled food and drink. In coffee shops and bakeries, they are ideal for presenting bottled beverages, yogurts, fruit pots and premium grab-and-go snacks near the till, encouraging add-on purchases as customers queue. In staff restaurants, university canteens and workplace dining, they function as central chilled stations for sandwiches, salads and desserts during breakfast and lunch service.
For convenience-style retail and leisure venues, the VBR SS range offers an effective way to highlight new products, seasonal ranges or meal-deal components, making it easy for customers to pick up a complete chilled selection in one place. The open front design minimises barriers between customer and product, speeding up service and supporting a modern, casual self-service feel across British hospitality and retail operations.
Where Does the Infrico VBR SS Refrigerated Open Front Merchandiser Range Fit Best Within a Front-of-House Layout?
With a low height of around 1300 mm, the Infrico VBR SS refrigerated open front merchandiser range fits neatly beneath sightlines in dining and retail spaces, helping maintain an open feel while still providing prominent chilled display. Units can be positioned along counters, at aisle ends, against perimeter walls or as part of low-level islands that guide customer flow through a grab-and-go area.
The consistent 810 mm depth across the VBR9SS, VBR12SS and VBR18SS models simplifies planning in compact UK footprints. Thanks to their multiplexable design, multiple cabinets can be installed side by side, deducting approximately 20 mm from each side when multiplexing, to create a continuous chilled run that delivers maximum visual impact for larger food halls, contract catering operations and multi-station self-service zones.
Why Should UK Operators Choose the Infrico VBR SS Refrigerated Open Front Merchandiser Range as Their Chilled Display Partner?
- Strong merchandising presence – Open fronts, LED shelf lighting and multiple width options give the Infrico VBR SS refrigerated open front merchandiser range excellent visibility and flexibility for promoting chilled grab-and-go products.
- Robust commercial construction – AISI 304 stainless steel decks and anodised aluminium profiles provide the strength and hygiene demanded in professional foodservice and retail environments.
- Reliable chilled performance – Ventilated cooling, an automatic refrigeration cycle, R290 refrigerant and digital temperature control support consistent +4 °C to +8 °C holding for a wide range of chilled items.
- Design and installation versatility – A choice of around 15 colour finishes for the trim decor, a simple 13-amp plug supply and multiplexable cabinets make it easy to integrate the Infrico VBR SS refrigerated open front merchandiser range into both new and existing UK sites.
For operators looking to enhance their self-service chilled offer with equipment that balances merchandising impact, practical footprint and reliable refrigeration, the Infrico VBR SS refrigerated open front merchandiser range provides a proven, adaptable solution for modern UK hospitality and retail settings.
