What Defines the Infrico VML Refrigerated Fish Display Counters as a Commercial-Grade Choice for Professional UK Seafood Merchandising?
The Infrico VML refrigerated fish display counters are purpose-built serve-over units designed specifically for presenting fresh fish and seafood on ice in demanding UK hospitality and retail environments. With a high grade AISI 304 stainless steel exterior and interior, curved glass profile and a brightly illuminated display deck, they provide a premium, European-engineered solution for fishmongers, hotel kitchens, restaurants, gastro pubs and food halls that need reliable commercial kitchen equipment to showcase fresh catch while maintaining food-safe temperatures.
Available in 1330 mm, 1642 mm and 1955 mm widths, the Infrico VML range fits everything from compact seafood counters to larger fresh fish displays in supermarkets and busy fishmongers. The combination of static chilled deck, ventilated condensation system and integrated drain supports traditional display-on-ice merchandising, helping British catering operations present fish attractively, protect product quality and maximise impulse sales throughout the trading day.
How Do the Infrico VML Refrigerated Fish Display Counters Deliver Reliable Chilled Performance for Fresh Fish in the UK?
The Infrico VML refrigerated fish display counters use a static refrigeration system designed around a -1 °C to +1 °C temperature range, which is ideal for fresh fish held on crushed ice. This static deck design keeps the refrigerated base cold and stable, allowing ice beds to remain firm and uniform so that fillets, whole fish and shellfish stay at safe, near-freezing temperatures, reducing drip loss and preserving texture and appearance.
A ventilated condensation system and static evaporation plate with R134a refrigerant work together to dissipate heat efficiently, supporting dependable performance in busy, door-open retail environments. Powered by a 13-amp plug-and-play connection, the counters are straightforward to commission on site, helping UK operators integrate the VML units quickly into existing fish counters without complex electrical work while benefitting from stable, energy-conscious chilled performance.
Which Construction Details Make the Infrico VML Refrigerated Fish Display Counters Durable for Heavy-Duty British Seafood Counters?
The high grade AISI 304 stainless steel exterior and interior on the Infrico VML refrigerated fish display counters provide a robust, corrosion-resistant shell that stands up to constant moisture, salt and the daily cleaning regimes associated with wet fish merchandising. This food-safe fabrication supports long-term durability and hygiene, giving British fishmongers and seafood-led kitchens a hard-wearing counter that resists rust and staining in aggressive saline conditions.
A strong enamelled steel base supports heavy loads of ice and product, ensuring the deck stays stable even when fully merchandised. The securised curved tempered glass front offers excellent visibility and a modern, premium appearance while protecting the product from customer handling and environmental contamination. Together with the rear sliding doors, this construction helps staff access stock quickly from behind the counter while maintaining a clean, professional face to customers across UK retail and hospitality sites.
How Do Infrico VML Refrigerated Fish Display Counters Maintain Food-Safe Temperatures and UK Compliance for Fresh Seafood?
Each Infrico VML refrigerated fish display counter is equipped with a digital controller with temperature display, allowing staff to monitor the cabinet’s operating temperature at a glance and make fine adjustments to suit different seafood lines and trading conditions. This precise control supports consistent food-safe storage conditions, helping operators comply with UK food safety expectations while reducing the risk of spoilage and waste.
The static refrigeration system, combined with an evaporator treated with anti-corrosion polyester epoxy, is built to withstand wet, saline environments common to fresh fish merchandising. A manual defrost regime gives operators full control over ice management and deck cleaning cycles, allowing deep cleans to be scheduled outside trading hours without interrupting service. With straightforward 13-amp plug connection aligned to UK electrical standards, the VML range integrates easily into existing counters while supporting responsible, compliant seafood handling.
How Do the VML1200, VML1500 and VML1800 Infrico Refrigerated Fish Display Models Differ for UK Seafood Counters?
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Infrico VML1200 Refrigerated Fish Display (1330 mm wide) – With a compact 1335 x 1330 x 900 mm footprint and a net weight of around 142 kg, this model suits smaller fish counters in independent fishmongers, compact supermarkets, coastal kiosks and hotel restaurants where space is limited. It delivers the same -1 °C to +1 °C static deck performance in a shorter run, ideal for curated selections of fresh fillets, shellfish and daily specials.

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Infrico VML1500 Refrigerated Fish Display (1642 mm wide) – At 1335 x 1642 x 900 mm and approximately 163 kg, the VML1500 provides additional deck length for broader ranges of whole fish and mixed seafood displays. It is well suited to busy high-street fishmongers, supermarket seafood counters and hospitality operators that want a more extensive presentation without committing to the largest footprint.

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Infrico VML1800 Refrigerated Fish Display (1955 mm wide) – The largest model in the range, at around 1335 x 1955 x 900 mm and 187 kg, gives maximum merchandising space for full-range seafood offers, weekend promotions and seasonal displays. It is ideal for major supermarkets, big-footprint food halls and destination fishmongers where a wide visual impact and high-volume chilled display are critical to driving sales.

Across the three models, UK buyers can select the width that best suits their counter length, throughput and product mix, while benefiting from a consistent Infrico VML design language and common parts for easier support via reputable UK catering suppliers.
Which Hygiene and Maintenance Features Help the Infrico VML Refrigerated Fish Display Counters Stay Clean and Operational Day After Day?
The Infrico VML refrigerated fish display counters are engineered to simplify the demanding hygiene routines associated with fresh fish. A dedicated drain in the deck allows meltwater from ice beds and rinsing to be directed either to a permanent drain connection or to a suitable container, depending on site design. This feature ensures that water does not pool in the display area, helping maintain a clean, professional presentation and reducing slip risks around the counter.
The stainless steel interior surfaces are smooth and easy to wipe down after service, while the anti-corrosion epoxy-treated evaporators help protect the refrigeration system against salt damage, extending service life and reducing the likelihood of premature failures. With a ventilated condensation system and straightforward access from the rear via sliding doors, day-to-day cleaning and routine maintenance can be completed quickly, helping UK seafood counters minimise downtime and keep their refrigerated serve-over equipment in optimum condition.
Which Everyday Use Cases Make the Infrico VML Refrigerated Fish Display Counters a Smart Choice for UK Hospitality and Retail?
The Infrico VML refrigerated fish display counters are designed for a wide range of UK hospitality, retail and professional foodservice environments where fresh fish and seafood presentation is central to the offer. In standalone fishmongers and wet fish shops, they provide a reliable refrigerated serve-over platform for daily market-style displays, allowing staff to build ice beds and arrange whole fish, fillets and shellfish in an eye-catching, customer-facing layout.
In supermarket seafood counters, hotel buffets, restaurant front-of-house areas and coastal resort venues, the combination of bright LED lighting, illuminated display area and curved glass canopy creates an attractive focal point that encourages customers to explore the fresh seafood offer. For hotel and restaurant kitchens with a show-cooking element, the VML range supports both theatre and practicality, enabling chefs to showcase premium fish while keeping product chilled and ready to cut to order.
Where Do the Infrico VML Refrigerated Fish Display Counters Fit Best Within a Busy UK Fresh Fish Layout?
Thanks to their 900 mm depth and 1335 mm height, the Infrico VML refrigerated fish display counters are well suited to standard fish counter runs in UK supermarkets, food halls and independent shops. The curved front glass with front opening function maximises visibility from the customer side while still allowing staff to open and clean the glass easily, making the units ideal for prominent positions where presentation matters.
Rear sliding doors give staff fast access to the display deck from behind the counter without needing extra aisle space for door swing, an advantage in tight back-of-house and retail layouts. The 13-amp supply makes the VML range straightforward to site in existing counters, with suitable ventilation and drainage planning, ensuring integration into British catering and retail layouts with minimal disruption.
Why Should UK Catering and Retail Businesses Choose the Infrico VML Refrigerated Fish Display Range as a Long-Term Seafood Display Partner?
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Energy-conscious static refrigeration and precise digital control help maintain near-freezing temperatures that protect product quality, supporting reduced waste and better yield from fresh fish and seafood lines.
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Robust AISI 304 stainless steel construction and epoxy-treated evaporators are tailored to wet, saline environments, providing long-term durability and a professional finish suitable for front-of-house merchandising in UK fish counters.
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European commercial refrigeration engineering from Infrico, supplied through reputable UK catering suppliers and distributors, offers confidence in parts availability, technical support and after-sales service nationwide.
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Simple 13-amp plug-and-play installation, practical drainage options and easy-clean interiors align with UK electrical and hygiene expectations, supporting straightforward commissioning and ongoing compliance.
For UK fishmongers, supermarkets, hotel restaurants and seafood-focused venues seeking a reliable, visually appealing way to present fresh fish on ice, the Infrico VML refrigerated fish display range delivers a proven balance of chilled performance, robust construction and professional presentation. By combining European build quality with features tailored to British seafood merchandising, these counters help operators protect product quality, enhance customer confidence and drive profitable, long-term seafood sales across their UK sites.